Robot Factory, a finalist at this year’s SGS&C held early December in Orlando , FL, is an innovative "Serious Game" developed by Simcoach Games with the aspiration of introducing a next generation brain training game that enhances the player's general fluid intelligence. While most of the games in todays’ marketplace demand access to crystallized intelligence, Robot Factory targets three skills that research co-relates to fluid intelligence: ability to update (store, manipulate, retrieve, and replace critical information); the skill of switching (flexibly changing the focus of our efforts based on changes in the environment); and inhibiting well learned responses when circumstances dictate. Leveraging on the background assumption that reasoning and problem solving in conjunction with varied, complex, and dynamic data are becoming a routine aspect of many jobs, Robot Factory creates an amazing context for storing and manipulating complex sequences of inf