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Showing posts from November, 2008

Getting Serious About In-Game Advertising Metrics

OTOinsights releases neuromarketing study on IGA


Via: One To One Interactive

Serious Games Report On Early Footholds in VW Spaces, OTOinsights, the research arm of One to One Interactive, has released the second t=zero report entitled Player Engagement and In-Game Advertising, presenting a series of five insights for the design and dissemination of future in-game advertising.

t=zero Report: "Player Engagement and In-Game Advertising"
Jeffrey Bardzell, Ph.D., Shaowen Bardzell, Ph.D., and Tyler Pace

In-game advertising (IGA) refers to the use of computers, the Internet, and video games as a medium for the delivery of advertising materials.

IGA is one of the fastest growing forms of advertising. PriceWaterhouseCoopers estimates total spending on in-game advertising to reach $1 billion by 2010. The impressive growth of in-game advertising can largely be attributed to both the increasing popularity of video games in general and the desire to reclaim the 18-35 year old male demographi…