Monday, May 25, 2015

SuperData Research Releases Global Games Market 2015 Report

According to SuperData Research, Inc. latest report released May 20, the Global Games Market is estimated to bring in $74.2 billion this year.

In the report, SuperData provides a breakdown of the various game segments they identify in the market as well as an overview of where they believe the market is headed, including the projected growth by global games segment for the period 2014-2018.

Image Credit: SuperData Research

Image Credit: SuperData Research
Potential Segments for Growth: Gaming Video Content, Virtual Reality and eSports

Image Credit: SuperData Research
SuperData is projecting for 2015 that North America will retain its position as the largest gaming market, but the company believes it will soon be replaced by Asia 

SuperData bases all its calculations on line-item transaction and acquisition data, which are collected every month directly from publishers and developers across hundreds of digital games worldwide. Leveraging on key metrics from this primary source, the company uses secondary sources such as publicly available information and regular survey studies to fill in the gaps.

By collecting transaction data and analyzing the monthly spending of 37 million paying online gamers, SuperData identifies key trends, establishes revenue estimates and anticipates market changes.

SuperData Global Games Market Report 2015 Availability + Webinar

You can receive a copy of this report by joining SuperData Founder and CEO, Joost van Dreunen, for a webinar to be held on Friday May 29 at 2:00 pm EST as he presents SuperData’s view of the global games market, in preparation for this year’s E3 in Los Angeles. Scheduled topics include diversity, mobile user acquisition, platform shifts, digital console adoption, competitive gaming and gaming video content. Sign up here.

Report Highlights

·         Playable media is the next big thing in $74B global games market.
·         Market growth to slow down and hit a total of $82B in 2017, remaining flat in 2018.
·         While most industry segments are expected to grow in 2018, continuing declines in retail, pay-to-play MMOs and social games will offset the final result.
·         Potential markets for growth: Virtual Reality, eSports and Gaming Video Content. Together, SuperData CEO Joost Van Dreunen calls these emerging trends as Playable Media
·         eSports have become a booming sector in gaming, currently valued at $612 million in worldwide revenues and reaching 134 million viewers.  

About SuperData

Founded in 2009 by veteran games industry researchers, SuperData Research, Inc. is a NY-based research consultancy that specializes in interactive entertainment, providing market intelligence for free-to-play gaming, digital console, mobile, PC downloadable, streaming media and eSports.

Their research combines transaction-level data with qualitative consumer insights to help game companies understand what motivates digital game consumers.

Their customer base includes brand owners, developers, retailers, publishers, VCs, and payment service providers.