Monday, February 25, 2013

Serious Games To Experience The Backstage Of A Product Launch At L’Oréal


Serious Games in Innovative Companies DNA


The deadline for completing the current Reveal by L’Oréal Serious Game - Cycle 5 is February 28, 2013- midnight (CET).

Performing well and finishing the game before the deadline gives players the chance to be spotted by L’Oréal recruiters and to be selected for one of the many job opportunities in the company. (Please find also Serious Games Supporting Career Paths & Choices)

Completing the game also makes you eligible to win an exclusive 5-day all-expense paid trip to Paris. (For more information about eligibility and selection criteria, read the Prizes & Rules sections on the website)

The International REVEAL Team will select 6 worldwide winners for Cycle 5: 1 winner of the Global Competition and 1 winner for each of the 5 Skills. The winners will be announced on the website later in 2013.

Reveal is an innovative, individual, online Serious Game by cosmetics major L’Oréal that will help you confirm your professional path or discover what your future could be within a global business. The goal of the game is to be selected for an internship or a full time position in a preferred skillset.

The international cycle has contestants from different countries to bring alive the experience of a global working environment. The game combines an exciting dive into the cosmetics sector, at the backstage of a product launch at L’Oréal, and evaluation and learning modules created by experts from the academic, business and psychometric worlds.

“You are about to experience the story of a brand new product launch process, from the birth of an idea to the product release to the marketplace” is the game welcoming statement.

Each participant assumes the role of a management trainee who has just arrived at L’Oréal and is pulled into an incredible adventure of cosmetic innovation. This leads him/her to meet many key players from the business fields of R&D, Finance, Operations, Marketing and Business Development. Throughout the game’s story and situational exercises, the participants will reveal their talents while tackling the L’Oréal company culture. Once the game has been completed, they will receive a personalized evaluation.

The best participants could be invited by the Human Resources teams in their country to a “B-REVEALED event”, where they will spend 1 day at their local L'Oréal to get a hands-on experience with L’Oréal through team activities, exchange with business professionals from the different business fields and have the opportunity to meet with recruiters.

The ultimate goals for each participant are:

- to have a better knowledge of themselves and their talents;
- to explore the world of business and career opportunities offered by L’Oréal;
- to win an exclusive trip to Paris, and to get the chance to join the group. 

Please visit their dedicated website Reveal - The Game and the Facebook page to find more about this global Serious Games initiative.