Friday, January 4, 2013

PlayMob Serious Games at Europe Tech Startup Awards


Serious Games helping charities to fundraise through gaiming


Voting for PlayMob is easy: Go to PlayMob - People’s Choice -The Europas and click the “Like” button
 
PlayMob has been nominated to The Europas People's Choice Award.

The Europas Tech Startup Awards, to be held in Berlin on Tuesday, January 22nd is a huge celebration of all that Europe tech startup scene has to offer. The event will feature not just the hottest startups in Europe but also a number of Silicon Valley A-listers.

PlayMob helps charities to fundraise through gaming. PlayMob has created a platform to allow charities to connect with in-game objects. This makes possible giving to be daily, frequent and a simple and fun way to engage those who may not normally give. (Please find also G4C 2011 -The Case For Serious Games With Social Impact)


PlayMob Business Model
 
Via: TechCrunch - PlayMob Lets Social Games Get Users Hooked On Paid Virtual Goods Via Charity
PlayMob is a London-based company founded in 2007 as a game development studio.

Having Jude Ower as founder and CEO, PlayMob is creating a marketplace where charities can place virtual goods and characters into social games, while allowing developers to entice users to get used to the idea of pay for virtual goods by donating to charity. It’s actually an incredibly good idea, and while creating a win for both parties, could develop further into a powerhouse brokerage business.

Charities get to reduce the costs of fundraising while increasing engagement by getting in front of mass audiences online. This is smart, since spikes in charitable giving are not sustainable. How many requests for Just Giving handouts have you had? Exactly people have philanthropy fatigue. ‘Little and often’ is better, and it maps perfectly to the purchase of virtual goods.”

“Developers can nominate a virtual good within their game they wish to donate a % (minimum 50%) to a charity and select which cause or specific charity they wish to promote. The Charity then selects which types of games and objects they wish to be matched with. Brands can also pick up a sponsor package to support a charity.”

“PlayMob is actually a sort of Trojan horse – allowing companies to upsell charitable givers into full-blow in-game purchasers of virtual goods. When Zynga sold Sweet seeds for the Haiti disaster 80% of givers were non-paying players – so they were playing but not playing, so you can educate players into playing more often and get them hooked. “Essentially it’s a game layer on top of games to allow payment for everything.”
 
About The Europas


The Europas are the premier awards for early, mid, and late stage technology startups, as well as leading investors and media in the EMEA regions (Europe, Middle East and Africa).
 
The Awards celebrate the most forward thinking, progressive and innovative tech companies across over 20 categories. Startups can apply for an award or be nominated by someone else, and winners are selected by a panel of judges, with public and peer voting for certain awards.

The event will take place in the Postbahnhof space, right in the heart of Berlin, on Tuesday 22nd January 2013, kicking off at 6pm.