Monday, July 30, 2012

CREO: Serious Games Popularizing Science

Gaming For Science - Serious Games that cultivate a taste for discovery

Via: CREO - Gaming For Science 

Game for Science is CREO’s science-themed Serious Games portal (in French Science en Jeu), where you can play Serious Games for free.

CREO is a production studio specialized in science, based in Canada. Since December 2001 CREO has been working with businesses, government departments, museums, industry taskforces, foundations and academia to explore new ways of popularizing science.

CREO stands for Creativity, Rigorous attention to detail, Excellence and Originality. CREO focuses on these core values—which the team calls its “DNA”—to create high-quality innovative multiplatform products. In addition to publishing their own Serious Games for Science, they provide organizations with customized science communication services.

CREO Studios position themselves in the market as science communicators, having customers’ science content at the very heart of their creative process.

Serious Games for Science

CREO Studios have built a reputation for designing and producing a number of Serious Games over the last couple of years. These games are as popular with players as they are with the institutional content partners involved in their development. The games can take several different forms, such as virtual worlds, quest games, Sims, strategy games, puzzles, and experiments. 

Here is a small sample:


The Island of Physica presents the game Mecanika, which helps players intuitively learn about concepts in classical mechanics (kinematics and dynamics).

M.A.R.S. Mars Academy of Research and Science

Rachel the android and the bumbling robot Decobob accompany players in discovering unusual aspects of certain professions in the context of a space mission.


Designed for students registered in Québec’s Work-Oriented Training Path (WOTP) and for young people 15 and up who demonstrate a need for basic math instruction.

Submissions Open For The Serious Games Showcase & Challenge

Serious Games Submissions Begin in August

Via: Serious Games Showcase & Challenge 

Submissions Open for the Serious Games Showcase & Challenge 
August 1st!
The Serious Games Showcase & Challenge will open and be accepting entries for the 2012 I/ITSEC August 1st.

Whether you’re an individual, small business or big business – the Serious Games Showcase & Challenge is open to you!  

Submissions can be targeted to training in any segment, including education, corporate, or military.  

If game development is your past-time (indie game developer), your intended field, or your current business you can create a game into a training solution to enhance training. It could put your work in front of some of the best gaming and simulation companies in the world.

Email: Sgschallenge at 
Or visit SGS&C new website at for more information

Wednesday, July 25, 2012

Experts Dissect Serious Games Assessment @ Serious Play Conference

Do Serious Games Designed to Teach Really Encourage Learning?

While using Serious Games as a teaching tool is becoming more common place, with even the President appointing Constance Steinkuehler as an adviser on game based learning, it is still difficult to measure the effectiveness of these instructional methods. 

Experts in the field of game assessment will shine a light on the issue of performance measurement and ROI in games and virtual worlds for education, health care, government/military Sims and corporate training at Serious Play Conference

Here is the PRESS RELEASE:

Do Games Really Encourage Learning?

Experts Dissect Assessment at Serious Play Conference

SEATTLE – July 24, 2012 -- Do non-entertainment games designed to teach really work? 

Experts in the field of game assessment will shine a light on performance measurement and ROI in games and virtual worlds for education, health care, government/military Sims and corporate training at Serious Play Conference, a leadership conference studying the future of Serious Games, Tuesday – Thursday, August 21 – 23 at DigiPen Institute of Technology, just outside Seattle in Redmond, Wash.  

Leading a panel on “The Challenges of Measuring Game Effectiveness” will be:

·         Eva Baker, Director, CRESST at UCLA
·         David Gibson, CEO, simSchool
·         Ken Spero, Executive Director, Immersive Learning University

All panelists will do individual sessions as well.  Other speakers evaluating non-entertainment game performance include: 

·         John Low, Chief Creative Officer, Carney
·         Patrick Shepherd, Education Director, U.S. Office of Government Ethics
·         Jenn McNamara, Vice President, Serious Games, BreakAway
·         Lawrence Suda, CEO, Paladine; NASA consultant
·         Helen Routledge, Instructional Design Manager, Pixel Learning
·         Ran Hinrichs, CEO, 2b3d

About Constance Steinkuehler

Constance Steinkuehler currently holds a position as a Senior Policy Analyst at the Office of Science and Technology Policy in the Executive Office of the President. For this position she advises on national policy decisions relating to the impact of video games and also how play relates to learning.
For the duration of her position with OSTP, Steinkuehler is on leave from her position as an Assistant Professor in the Digital Media program in the Curriculum & Instruction department at the University of Wisconsin–Madison.

Dr. Steinkuehler is a founding fellow of the Games+Learning+Society Initiative and chairs the annual Games, Learning & Society Conference held each summer in Madison, Wisconsin. In 2009, she served on the National Academy of Sciences committee on games. She was also in a pilot TV show called Brain Trust. The show was piloted in 2008 and featured a team of thought leaders working collaboratively to solve seemingly unsolvable problems.

Friday, July 6, 2012

Serious Game Expo 2012 Unveils Its New Edition

The 8th Edition of Serious Games Expo has officially kicked-off

Via: Serious Games Expo - Interactive Solutions For Training, Communication and Sales

Serious Game Expo has become the reference for Serious Games and Advergames in Europe. 

The 8th Edition of Serious Game Expo will open its doors on October 22-23, 2012 at the Lyon Congress Center – Cité Internationale.. Serious Game Expo is the place to be for Serious Game developers in France and in Europe. The 2011 Edition hosted more than 1000 visitors and 42 exhibitors.

Serious Game Expo is conceived to gather key Serious Games Market players, creating the context for them to share expertise in a lively environment. 

Sunday, July 1, 2012

Active Learning With Business Serious Games In Higher Education

Serious Games to explain complex business concepts to students

Guest Post by Zsuzsa Jakab - Business Development Manager at Cesim Oy

Have you ever tried explaining complex business concepts to your students? If so, you'll know that it's difficult because many of the real life nuances of business decision making get lost in the process. So what do you do? Many people have found success by using active learning tools like business simulations However, there are a few things you should know before you buy and implement a business simulation to ensure that it’s a roaring success in your class (please find also CNN Today On How Serious Games Can Make You Smarter)

This post will tell you three things; (1) what are Business Serious Games(2) what you need to know to make sure you select the right solution that will let you successfully illuminate various business concepts to your students, and (3) what are some Business Serious Games for specific disciplines that you can use.

1. What are business simulations?

Business simulations are active learning tools devised to create a controlled and risk-free economic environment in which participants can practice strategic business decision-making. As a consequence of the simulation game, students will understand the impact of their actions and the interconnectedness of various functional areas within a company. 

Increasingly business simulations come in an accessible browser-based form that makes them easy to incorporate into either a blended or completely online learning format. 

2. How to select the right learning tool for your course?

If you're looking to introduce business simulations into your course, the best method to ensure you end up with something that lets you facilitate without a hitch is by looking for these qualities: 

·         Make sure your chosen tool is completely browser-based. If it isn't, you'll have trouble running it effortlessly in some formats that incorporate online distant learning.
·         Ensure your business simulation has a comprehensive student guide so you can concentrate on educating instead of explaining the rules of the game.
·         Any good business simulation should let you set the course schedule and share additional learning materials with your students. This is important because it provides the flexibility to tailor the simulation game to your exact needs.
·         More specifically, the business simulation should reflect the concepts and theories you'd like to give a practical expression to in your course.
·         Finally, it is important to confirm that the business simulation generates accurate and detailed results, so you can grade your students based on a variety of factors if you wish.

While not necessary, some great bonus features of a good business
simulation are scalability, customizability, and compatibility.

3. What are some business simulations for certain disciplines?

The rapid development of education technology coupled with the increase in need for more and more sophisticated learning tools led to the proliferation of Business Serious Games as well. Now there are models for a great number of business disciplines, including international business and strategy, marketing, supply chain management, hospitality management, and more.

Below are selections of them from Cesim Business Simulations that have been used by over 300 higher education institutions worldwide:

Strategy and Management Simulation

Cesim Global Challenge has been designed to improve student understanding of the complexity of global business operations in a dynamic, competitive environment. It's used in strategy and international business courses at graduate and advanced undergraduate levels, executive MBA programs and capstone courses.

Key learning areas: Technology-based product road maps and global market and production strategies. A range of concepts from various management-related disciplines: economic, political, financial, human resources, accounting, procurement, production, logistics, research and innovation, and marketing.


Small Service Business Simulation

Cesim OnService business simulation is designed to teach all essential elements of running a small services business. It's used in entrepreneurship courses at various levels, college preparedness courses, undergraduate courses focused on core business processes, advanced business courses at the secondary education level.

Key learning areas: Management of the overall operating, market, and financial performance, with human resources management, capacity management, investments, service quality, pricing, and marketing as the key decision making areas.

Marketing Management Simulation

Cesim SimBrand develops student understanding and command of the whole marketing decision-making process. It's used in marketing management courses at any level.

Key learning areas: The simulation covers marketing topics including segmentation, positioning, distribution channel investments, advertising budget allocation, after sales services, pricing, sales forecasting, marketing research, competitor analysis, research and development, and profitability.


Hospitality Management Simulation

Cesim Hospitality is an interactive hospitality simulation game, which focuses on running a hotel and a hotel restaurant. It's used in business and management courses at undergraduate and graduate levels in hospitality and tourism programs.

Key learning areas: Hotel management related functions; revenue management, sales promotion, menu engineering, housekeeping, staff management and procurement. 

Big picture understanding of the linkages between different functions and their impact on the bottom line.
 Claim your trial instructor account and a live walkthrough of Cesim Business Simulations here: 

About Cesim Business Management Simulation Games

Cesim Business Management Simulation Games help educators improve the decision-making skills, business competence, and overall employability of participants by engaging them in an interactive and fun online learning environment.

Cesim’s Chairman and Founder, Ilkka Vesterinen, established the company to provide intellectual challenges for individual business skills. After playing business games as a hobby and founding them to be so rewarding, his purpose was to enable others with practicing and deeper understanding in an efficient, motivating and fun way.

They match or develop a Business Serious Game to the learning goals – which in turn gives them the challenges and the motivation that they feel proud of.

Innovative Simulation Games that run themselves without administration and technical limits for tens of thousands of users in all the continents was their dream when they started. Today they are looking for new ways to exceed themselves in the fascinating world of Serious Games.

About the Author

Zsuzsa Jakab, has over 5 years of experience from various fields such as mobile technologies, game design and digital marketing (both on the production and project management side). 

Prior to joining Cesim, she was a project manager at the Finnish marketing agency FWD Helsinki, where she had successfully led a creative team of digital marketing professionals to deliver projects to clients such as Sonera and Global Champions Tour.

She has joined Cesim, because she deeply believes in the educational value of their innovative learning solutions, and as a business student herself, she derived great value from the hands-on practice that such tools provide.