Where Brands meet Serious Games
Via: Games for Brands
Games for Brands launches in London on October 27th. Games for Brands aims to create a forum where Brands meet Serious Games. The benefits of such a forum would include exploring the possibilities of forming strategic partnerships between games creators and content owners and harnessing the psychological insights garnered by decades of game design to enhance brand loyalty.
Here is the event teaser according to the official website:
“On October 27th, Games for Brands launches in London and if you’re unsure about the impact that games are already having on the media and marketing landscape, we've prepared a short video that you can check out here”:
Tom Chatfield - Author of ‘Fun Inc’ and object of my prior post Serious Gaming And The Psychology Of The Reward Schedule
Eze Vidra – Google Strategic Partnerships Manager
Learn how these companies have transformed their communications and how they engage with their customers using games