Monday, September 12, 2011

ghOst Productions: Serious Games As Inspiring Medical Animation

Serious Games challenging us to play MedGames


Via: ghOst Productions - Medical Animation Studio
                        
ghost Productions is a 3D medical animation studio that specializes in promotional marketing, surgical technique, and surgeon and patient education.

Realizing that new medical breakthroughs and discoveries are made everyday, they use a wide array of expertise and methods to transform them into a breath-taking visual experience (find also Serious Games Meet Medical Education)

ghOst Productions built a medical animation from the ground up to showcase at the 2009 Annual Meeting of the American Academy of Orthopedic Surgeons – AAOS. Instead of showing pre-existing client work in their reel, they thought it would be more fun to make a character animation, break nearly every bone in his body and then surgically repair him in 3 minutes.

After the success of HEAL at AAOS in early 2009, K2M and ghOst Productions moved forward on a cinematic narrative to highlight their devices and their application to specific spinal pathologies. The end result is CLIMBERS, a 5 minute spine demo that fuses character animation, surgical animation, and corporate identity in an exciting new direction in medical media.

ghOst Productions designed this reel to showcase their hottest cardiology products at the 2011 ACC - American College of Cardiology conference in New Orleans.