Tuesday, July 19, 2011

Serious Games As 3D Projection Mapping For Major Brands

Serious Games merging real and virtual with projectors

Amazing athletes with some cool hip hop dancers and some celebrities, stunning 3D effects and France. Altogether this was the launch of an Adidas Is All In campaign that took place at Palais du Pharo in Marseille, France where the production literally knocked down the building

In  my prior posts Serious Games Bringing Interactive Properties to Everyday Surfaces and Sifteo - The Next-Gen Siftables: Serious Games As Thinking Toys I had surfaced the theme of physical Serious Games.

Another example would be 3D Projection Mapping. Marketers have realized that this is a great way to advertise a product or event. 3D Projection Mapping has taken the advertising world by storm with leading brands displaying 3D and 4D projections on buildings.

As stated by Expressively Expressive “Projection Mapping has really been a revolutionary new craze for major brands such as Adidas, Samsung, BMW, Toyota, Hot Wheels and Ralph Lauren - all utilizing this technique successfully. Basically 3D Projection Mapping is a projection on a structure or building by some super projectors to give the illusion that the structure is a scene.”

Here is A 3D Projection Mapping Installation for Adidas Is All In campaign that took place at Palais du Pharo in Marseille, France, where amazing effects literally knocked down the building.

And here is Hyundai Accent 3D Projection Mapping Event

The 3D Projection Mapping installation was created to demonstrate Hyundai’s new value proposition - New Thinking. New Possibilities -launching in conjunction with the new Hyundai Accent, where the car has been integrated into the installation.