Sunday, July 24, 2011

HumanaVille: Serious Games Providing Productivity Solutions In Healthcare

Serious Games challenging us to play better health

Via: Humana, Inc. - Humana Creates “Virtual Neighborhood” to Provide Health and Wellness Education for Seniors 

Humana (please find also Humana Serious Games: Helping You Play Your Way To A Better Health) announced earlier this month the launch of HumanaVille, built in collaboration with Numedeon on their Interactive Community Engine.  The Numedeon engine was built in the context of Whyville, a virtual learning world for children now with almost 7 million registered users.

Here is the full press release: supports members with health and wellness information, leading to increased understanding of resources and offerings 

LOUISVILLE — Humana, Inc. has launched, an innovative online community that engages members 65 and older through an interactive virtual neighborhood” to connect them to extensive health and wellness resources. 

From 2004 to 2009 alone, the number of seniors actively engaging online increased by more than 55 percent, from 11.3 million active users to 17.5 million, and HumanaVille was developed to support this ever-increasing online population.

HumanaVille will provide Medicare Advantage and Medicare Advantage Part D members with an easy-to-navigate website to enhance access to information on various health and wellness topics and to information about Humana’s Member Assistance Program (MAP). The site was developed by LifeSynch, Humana’s wholly owned behavioral health and behavior change subsidiary that administers Humana’s MAP.

"With HumanaVille, our goal is to provide an interactive and entertaining way to make health related information more accessible and more intuitive to Humana’s Medicare members,” said Pat Gotcher, president of LifeSynch. “In the process, we also hope to create a sense of community among members.”

The HumanaVille community includes real-world locations and activities such as a town square, health clinic, library, fitness center, games and relaxation spots. In these locations, members will find information, games and avatar-based interaction. Members can interact directly through online chat and community discussion forums where they can post original content and topics, ask questions, and respond to each other on those topics. Current forums discuss health and wellbeing subjects such as how to manage your healthcare, cope with stress and learn low-impact exercises.

In addition to tutorials and an automated guide available 24/7, live representatives are available Monday through Friday from 9 a.m. to 6 p.m. CT to help members navigate the site.

Humana is informing Medicare Advantage and Part D members about HumanaVille through member resources, and members can access the site using their current username and password for

About Humana

Humana Inc., headquartered in Louisville, Kentucky, is a leading consumer-focused healthcare company that offers a wide range of insurance products and health and wellness services that incorporate an integrated approach to lifelong well-being. 

By leveraging the strengths of its core businesses, Humana believes it can better explore opportunities for existing and emerging adjacencies in health care that can further enhance wellness opportunities for the millions of people across the nation with whom the company has relationships.