Friday, April 29, 2011

David Wortley Becomes The Serious Games Strategist For Game2Growth


Serious Games and challenging us to play a better future




Game2Growth is a private company within the Serious Games Institute, Coventry University Technology Park, specializing in the design and development of Serious Games for Training, Marketing and the Non Profit sector.

G2G takes care of the whole project, from analysis of the user’s needs through the study of the methodology and of the underlying model to the creation of the personalized Serious Game that best fits the needs of the customer.

G2G is proud to introduce its new Serious Games strategist David Wortley, who declared "I am delighted to announce that I have reached an agreement to work with the Serious Games Institute based start-up Serious Games company Game2growth.”

3 years ago David was nominated to set up, launch and develop the Serious Games Institute as an International Centre of Excellence for Serious Games and related technologies.

As the Director of the Serious Games Institute (SGI) at Coventry University, David Wortley has translated my personal credo “If you want to change the future, play it first!” into a tangible vehicle for making better futures at a global level.

Whilst several organizations were still articulating their Serious Games aspirations, acting their way into a new way of thinking, David had already put a stake in the ground by “thinking” Serious Games into a new way of acting.

Taking the belief that play speaks to that part of us "which is a gift, and not an acquisition” literally, David has opened new pathways of the possible, in realms of our public debate we rarely give games credit for affecting, exerting more and more his powerful influence to make games which challenge us to play at building a better future.

Working with academics, regional development agencies and major market players, David has made SGI the cradle for Serious Games and Immersive Learning Environments and an engine for innovation and European Union economic regeneration.