Serious Games and gameification extending into analytics data that actually helps “influence outcomes
Via: Badgeville - Janrain Partners With Badgeville to Drive User Loyalty with Social Rewards and Game Mechanics
SUMMARY
Janrain, Inc. , provider of a user management platform for the social web, today announced that it has partnered with Badgeville, the Social Loyalty Platform, to offer the Janrain Loyalty, Rewards and Game Mechanics solution.
“After carefully weighing our options for building a social rewards solution in-house versus integrating with a best in class technology provider, we selected Badgeville, a recognized leader in the space, for their comprehensive, lightweight and flexible platform,” said Larry Drebes, CEO, Janrain.
Badgeville jumped onto the scene when they won “Audience Choice” at TechCrunch last fall. Within two quarters they’ve captured 50 clients for their “white label” social rewards, loyalty and analytics platform.
Badgeville helps web publishers of all sizes increase audience engagement and unlock new monetization opportunities. The Palo Alto– based company provides platform that makes it easy for web publishers, to increase user loyalty and engagement.
Badgeville aspires to democratize the Foursquare experience beyond retail by enabling publishers and other segments to build their own game mechanics and incentives platforms.
Publishers who use Badgeville can set up an account, offer defined rewards and track visitor behavior with realtime analytics. Badgeville works for any company that has a community on its site: anyone from gaming to education, to retail and more can use the service to reward people for checking into a site, taking tests or simply browsing through products. Virtually anything can correspond to a badge reward.
Chief executive Kris Duggan says “It’s not about pageviews anymore.” Publishers can award badges for the behavior of their choice, such as leaving a comment or becoming a fan of the site on Facebook. Readers can also compare their results to friends’ on social networks like Facebook.”
The big goal goes beyond badges, extending into analytics data that doesn’t just involve “writing down behavior” and actually helps “influence outcomes.”
PRESS RELEASE
Janrain Loyalty, Rewards and Game Mechanics Solution Offers Virtual Rewards to Build Brand Advocacy
Portland, OR (PRWEB) April 28, 2011 - Janrain, Inc. , provider of a user management platform for the social web, today announced that it has partnered with Badgeville, the Social Loyalty Platform, to offer the Janrain Loyalty, Rewards and Game Mechanics solution.
The offering turns users into loyal brand advocates, and builds community engagement by driving online user behaviors most valuable to the brand.
With the Janrain offering, powered by Badgeville, brands now have access to a one-stop implementation of the best-in-class social login and social rewards platforms.
“After carefully weighing our options for building a social rewards solution in-house versus integrating with a best in class technology provider, we selected Badgeville, a recognized leader in the space, for their comprehensive, lightweight and flexible platform,” said Larry Drebes, CEO, Janrain. “Their philosophy aligns with ours in that we are each are focused on providing the best solution in our respective markets.”
The Janrain Loyalty, Rewards and Game Mechanics solution (powered by Badgeville) allows brands to track and reward specific activities, including:
- Signing in and registering on site
- Visits, page views and specific pages read
- Arriving at certain pages (e.g. RSS subscription thank you page)
- Commenting
- Participating in a survey
- Sharing articles to social networks including Facebook and Twitter
The solution comes with comprehensive engagement analytics that provide insights into these online user behaviors.
“The modern website needs to be social in order to be relevant,” said Badgeville CEO Kris Duggan. “Marrying social login with social game mechanics was a natural step for two companies who know that driving user engagement is critical to a brand’s success.”
By augmenting Janrain Engage with Badgeville’s award-winning solution for rewards, loyalty and game mechanics, Janrain continues to offer customers the latest technologies and flexible solutions for user acquisition and engagement on their brand’s website.
The Loyalty, Rewards and Game Mechanics solution is available today through Janrain. For more information, please visit http://www.janrain.com
About Janrain
Janrain helps organizations succeed on the social web with its user management platform. Comprised of multiple products that can be used together or in concert, Janrain solutions build user engagement and brand awareness.
Janrain Engage provides social login and social sharing to enable a user to login with an existing account on Facebook, Twitter, LinkedIn or 18 other networks, as well as share activities from the site to their social networks. Janrain Capture is a turnkey registration and social data storage solution.
Janrain Federate provides single sign-on functionality to extend a brand's online ecosystem.
Janrain customers include industry leaders such as Universal Music Group, MTV Networks, Kodak, NPR, Tribune Interactive, Sears and Citysearch. Founded in 2005, Janrain is based in Portland, Oregon.
For more information http://www.janrain.com
About Badgeville
Badgeville is a leading Social Loyalty Platform. They make it easy for web publishers, media sites, communities, marketers and brands to increase user loyalty and engagement.
The Badgeville Platform leverages behavior motivational techniques from social gaming to create highly engaging web experiences. Using Badgeville, web and mobile sites can reward users with real-time achievements and reputation, while at the same time driving user behavior, achieving specific business goals, and measuring and optimizing user engagement.
For more information, visit Badgeville at http://www.badgeville.com
“The modern website needs to be social in order to be relevant,” said Badgeville CEO Kris Duggan. “Marrying social login with social game mechanics was a natural step for two companies who know that driving user engagement is critical to a brand’s success.”
By augmenting Janrain Engage with Badgeville’s award-winning solution for rewards, loyalty and game mechanics, Janrain continues to offer customers the latest technologies and flexible solutions for user acquisition and engagement on their brand’s website.
The Loyalty, Rewards and Game Mechanics solution is available today through Janrain. For more information, please visit http://www.janrain.com
About Janrain
Janrain helps organizations succeed on the social web with its user management platform. Comprised of multiple products that can be used together or in concert, Janrain solutions build user engagement and brand awareness.
Janrain Engage provides social login and social sharing to enable a user to login with an existing account on Facebook, Twitter, LinkedIn or 18 other networks, as well as share activities from the site to their social networks. Janrain Capture is a turnkey registration and social data storage solution.
Janrain Federate provides single sign-on functionality to extend a brand's online ecosystem.
Janrain customers include industry leaders such as Universal Music Group, MTV Networks, Kodak, NPR, Tribune Interactive, Sears and Citysearch. Founded in 2005, Janrain is based in Portland, Oregon.
For more information http://www.janrain.com
About Badgeville
Badgeville is a leading Social Loyalty Platform. They make it easy for web publishers, media sites, communities, marketers and brands to increase user loyalty and engagement.
The Badgeville Platform leverages behavior motivational techniques from social gaming to create highly engaging web experiences. Using Badgeville, web and mobile sites can reward users with real-time achievements and reputation, while at the same time driving user behavior, achieving specific business goals, and measuring and optimizing user engagement.
For more information, visit Badgeville at http://www.badgeville.com
