For its sixth consecutive edition, the Serious Games Expo, organized by the Competitiveness Cluster Imaginove and partners, opens its doors on November 23, 2010 from 8:30 a.m. to 6:30 p.m. at the Cité Centre des Congrès - Cité Internationale de Lyon. 800 participants are expected to attend the largest French gathering of professionals in the industry.
The Serious Games Expo is considered a must visit exhibition to meet the best industry players in France: Serious Games and Advergames developers will share their successful experiences and present industry trends.
Jean Baptiste Labrune, a researcher at the MIT Media Laboratory, will host and moderate the plenary session at 11.45 AM. Serious Games get a makeover with a whole new generation that intends to revolutionize the practice. The audience will discover how, after touching large groups, "Serious Games", in the broadest sense, will evolve to the point of influence on society.